Regalia Unveils Its New Brand Identity

A New Era of Luxury

We are thrilled to introduce the new Regalia. Formerly known as Bosko Personal Assistance, the rebranding marks a bold step in our evolution to become a global leader in luxury lifestyle management. The new identity reflects our commitment to effortless luxury, elite personal assistance, and unparalleled lifestyle management.

Redefining Luxury Living

The rebranding process included a complete visual overhaul, featuring a new gold and black palette, an elegant logo symbolizing luxury and control, and a refined communication strategy. Our mission remains the same: to master the art of luxury living for our clients, wherever they are in the world.

Global Vision, Local Expertise

As part of this transformation, Regalia is expanding its global network, enhancing its Prestige Access memberships, and offering even more personalized services. This is more than just a name change—it’s the beginning of a new era in luxury lifestyle management.

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